B/S/H/ Office: The Inspiration House at Park 20|20 Beukenhorst Zuid, Hoofddorp, The Netherlands


Bosch Siemens Hausgeräte (B/S/H/) brings five of the top brands in household appliances – Bosch, Siemens, Gaggenau, Neff and Solitaire – together under one roof in the first building completed at Park 20|20, The Netherland’s first Cradle to Cradle®-inspired development. The objective was to create one culture, one brand and one vision, while also maintaining the integrity of each of the five individual brands.

Designed by William McDonough + Partners, the building exemplifies the latest in sustainable thinking, featuring a full-height, four-story atrium with an indoor/outdoor Living Green Wall and a Building Integrated Photovoltaic (BIPV) roof that maximizes energy and daylighting to showrooms that can be converted to offices as needed. High efficiency LED lighting, daylight dimming sensors and rooftop solar panels result in integrated systems that perform 53% above conventional building standards, and are 39% more efficient than current code compliant buildings.

Interior spaces, designed with D/DOCK Amsterdam, encourage occupant well-being through individual user controls, fresh air, sunlight and materials assessments to ensure that safe and healthy products are used throughout the building. The first two floors house the Experience Centre where each brand has their own publicly accessible showroom. Additionally, a cooking school and an auditorium are placed nearby to give visitors (consumers and retailers) the complete B/S/H/ experience. The ground floor also houses a restaurant and coffee bar, where employees and visitors can sit and relax or have informal meetings.

Office spaces on the two top floors are designed according to the innovative “new way of working” principle. The space is composed of zones that feature alternative workplaces and flexible use of furniture. Each floor features a hub, or central space where all the community functions such as meeting rooms, coffee corners, concentration spots and informal working and meeting areas are clustered.

“Park 20|20 and BSH are perfect partners and complement each other. We work from the same starting point; to be as sustainable as possible in a working environment that offers more than just a place to work in. Not only inside but also outside, because we work right at the centre of this inspiring multi-functional environment of Park 20|20. The interesting lines and use of various materials give a unique identity that inspires and captures the imagination. Once inside, visitors can explore and experience the world of our brands: Bosch, Siemens, Gaggenau and Neff, to find inspiration for the very heart of their own environments, the kitchen.”

– Christofer Von Nagel, CEO BSH Huishoudapparaten


Commercial offices, product showroom


8,670 square meters


Completed 2011


William McDonough + Partners, Masterplan Architect and Design Architect
KOW, Architect of Record
D/DOCK Amsterdam, Interior Designer
Nelson Byrd Woltz, Landscape Architect
Techniplan Adviseurs BV, Civil and MEP Engineers
DGMR, Fire Engineer/BREEAM Consultant
Van Der Vorm Engineering, Structural Engineer
IBB Kondor, Contractor



Shaw Contract Design Is… Award 2012