William McDonough’s Presentation Draws Standing Room Only

William McDonough at LUXE PACK NEW YORK 2015
Luxe Pack 2015. From left to right: Nathalie Grosdidier, Executive Director LUXE PACK; Juliane Camposano, Chief Creative Officer – Carol’s Daughter ; William McDonough; Three members from Chicago Paper Tube & Can, LUXE PACK in green winner with EcoPush™; Jamie Matusow, Editor in Chief – Beauty Packaging magazine;
Behind: Andrew Dent, Vice President Library & Materials Research -Material ConneXion
In the front: Carl-August Heinz, owner and CEO of Heinz Glas. Heinz Glas designed and created the trophy.


William McDonough was the guest of honor at this year’s LUXE PACK NEW YORK. The May 13 show, held at Pier 92 in New York City, marked the 13th edition of the creative design packaging trade show. With more than 3600 visitors, the trade show featured over 220 exhibitors from suppliers within the cosmetics, fragrance, fine foods and wine & spirits industries.

McDonough’s insightful presentation drew a standing room only crowd, Packaging Europe reported.  In his presentation, McDonough discussed the importance of fusing sustainability and luxury product design.

Out of the submissions from each exhibitor, LUXE PACK selects the best eco-design product or initiative. The award recognizes the exhibitors design approach and how it is integrated into the production process. For the first time ever, LUXE PACK opened the voting process to the public. McDonough was among the panel of industry leaders who awarded Chicago Paper Tube and Can the LUXE PACK in green award for their winning concept, EcoPush™, a 100% paperboard package, made from up to 95% recycled materials, containing no plastic or metal.

The glass trophy sponsored by Heinz Glas (pictured above) was inspired by the 3 elements of sustainability, environment, society, and economy. The companies listed below were nominated for the award and will also be part of the LUXE PACK in Green Hall of Fame (also to include all nominees and winners from LUXE PACK Monaco and Shanghai events.

  • Heinz Glass – Klein Eden
  • GWP Designs and Mfg. – Cosmetic Ship and Tote
  • Perfrance – Inaway
  • Mega Airless – Airless Dispensers
  • Taghleef Industries – Nativia™
  • Lumson – Green PE

LUXE PACK NEW YORK 2015 produced record-breaking attendance, a 9% increase from 2014.  LUXE PACK Executive Director Nathalie Grosdidier, described how pleased exhibitors were with the event stating, “The crowded show floor was quite impressive this year. All the more impressive after hearing how pleased exhibitors were with the high quality of visitors. Our seminars and conference also hit an all-time attendance record, with over 800 attendees participating.”

Read more about the show’s highlights and special seminar sessions on “Successful Luxe Pack New York 2015.