Innovation For The Circular Economy

Since its inception, the ICEhouse has served as a central hub for global leaders and innovators attending the annual meeting of the World Economic Forum in Davos.

Davos, Switzerland

William McDonough + Partners and McDonough Innovation showcased a new structure in conjunction with the 2016 World Economic Forum Annual Meeting in Davos. Commissioned by Hub Culture with support from SABIC. The ICEhouse™ is an adaptable and reusable building inspired by the positive design framework described in Cradle to Cradle: Remaking the Way We Make Things, the Sustainable Development Goals of the United Nations and the reuse of resources implicit in the circular economy.

The same structure has been used annually in Davos as an official meeting space since 2017. ICEhouse™ is designed to offer visitors to Davos a curiosity of the opportunities of WonderFrame™. This special Davos pavilion is made of technical materials (polymers, aluminum and aerogel) which will be returned to industry at the end of their use cycle as part of this building. These elements can be endlessly used, reused or recycled in new products across generations.


WonderFrame, LLC


William McDonough + Partners: Architects
Hub Culture: Collaborator & Davos operations partner
SABIC: Cladding Material Supplier