William McDonough and Joel Makower talk soil in the latest installment of The McDonough Conversations. According to McDonough, there are two parts to keeping soil free of toxins: detoxifying and changing the way we make things. “We want to go to a global-scale packaging protocol that allows things to either heal soil or give soil lightness and nutrition, or go back into industry forever and stop contaminating,” says McDonough.
- Read the full conversation, “Save the soil, save ourselves,” on GreenBiz.com.
- The McDonough Conversations: On joy and cereal boxes on GreenBiz.com