At Greenbuild in November, our founder, William McDonough, talked with Andrew Michler of Inhabitat about Cradle to Cradle as a philosophy and how being less bad is not being more good.
This simple part of the thinking that he and Michael Braungart developed is gaining traction in many sectors–a real cause for optimism, McDonough says.
You can see the full interview here, and it was also picked up in the Huffington Post.