William McDonough asks what if we brought Cradle to Cradle thinking to our society's use of water bottles? He is working with Nestle Waters to expand the possibility of creativity, recycling, upcycling, and use periods. Nestle's Kim Jeffery and Bill McDonough talk about this idea in a newly released video. You can see that video on [...]

Our founder, William McDonough, was invited to speak at TEDxRio, which preceded the Rio+20 Summit. Because he couldn't be there in person, he sent a video message instead. He delivered a brief statement, referencing The Hannover Principles, which he presented at the Rio Earth Summit in 1992. Here's the link, via YouTube, to that video [...]

check out a few minutes of William McDonough's latest thinking about our future, organics, and the power of design writ large... McDonough: "We don't use the term 'waste'--ever. We substitute the term 'nutrients.' " This video is a quick snapshot of this empowering concept and its potential for designers, manufacturers, CEOs, government leaders, and others. [...]

Global sustainability leader William McDonough, founding partner of William McDonough + Partners, and his team were recognized for their work on the new NASA Sustainability Base, located at NASA Ames Research Center in Silicon Valley. NASA Ames officials, including Associate Center Director Steve Zornetzer, recently commended the firm for their work on the project [...]

Today, William McDonough, with colleagues David Johnson and Alastair Reilly, gathered with client Delta Development Group and the Municipality of Haarlemmermeer. They were joined by a delegation of students from Hoofddorp to celebrate the official opening of the Biological Pavilion and the Technical Pavilion at Park 20|20. These pavilions are the new location for the [...]

A former journalist in the Netherlands has started a "repair cafe" trend and says she was inspired by Cradle to Cradle. Here are excerpts from the New York Times story-- *** Conceived of as a way to help people reduce waste, the Repair Cafe concept has taken off since its debut two and a half years ago. [...]

On Earth Day, The Houston Chronicle featured William McDonough and Cradle to Cradle, in advance of McDonough's speech at the Progressive Forum. Here's an excerpt-- Imagine a plastic water bottle too useful to toss. A chair that can be disassembled for reuse. A building that produces more energy than it consumes. Architect and product designer William McDonough, [...]

What a great way to celebrate Earth Day: to dedicated the federal government's greenest facility. We are honored to have worked with NASA and a talented team of firms to create this energy positive facility to support the health and well-being of NASA researchers at Ames, including the teams that work on NASA's leading-edge Earth [...]

Cradle to Cradle: Remaking the Way We Make Things, originally published in 2002, has now been re-issued in Hebrew. Tel Aviv Mayor Ron Huldai received the book as a Green Globe award for his launch of a bike rental system in his community.

Our founder is a featured keynote speaker today at the University of Michigan-Flint's Critical Issues lecture series. He will talk about Cradle to Cradle philosophy, design, and innovation for a future of abundance for all. In advance of the afternoon speech, he will be meeting with students. More on the lecture series here. [...]

Last week was an important milestone. NASA Ames celebrated the dedication of Sustainability Base, a project we were honored to be the lead designers of, and on which we worked with a large, amazing team. Just a couple of links... Fast Company's Ariel Schwartz attended the dedication... here's her piece. Here's a great NASA video about the [...]

"The Legacy Project" explores this universal question of what we leave behind, using new cinematic portraiture techniques to draw viewers deep into questions of life, lifestyle, and one's contribution to the future. This project is a portion of a broader set of explorations by videographers David Hodge and Hi-Jin Hodge, called Closer by the Minute. They [...]