Last month, William McDonough served as lead juror for the Dutch PostCode Lottery’s prestigious Green Challenge competition, which is designed to support inventors of sustainability-focused ideas and technologies. People from around the world enter their innovations, and finalists come to Amsterdam, where they get professional advice on how to shape and communicate their innovations. The finalists present to a high level jury and a winner is selected. This year’s winner, Nick Christy, created a Water Recycling Shower.
You can see Bill McDonough’s keynote address, introduced by Brad Pitt, on YouTube here.
You can also check out the Green Challenge site and watch their compilation clip of the 2011 Postcode Lottery Green Challenge: “See how the finalists pitch their ideas, are applauded by Brad Pitt, and that Nick Christy is awarded the EUR 500,000 prize. Bill Clinton also wishes the finalists good luck on screen and William McDonough is a very inspiring keynote speaker. Enjoy!”