Bill McDonough interview on Nature of Business radio

Chrissy Coughlin hosts a radio show called “The Nature of Business” and recently interviewed Bill McDonough about Cradle to Cradle and its promise for the business community.

McDonough, through his innovations, continues his mission to determine what is the right thing to do and then to do it as efficiently as possible because as he puts it, “If you are doing the wrong thing efficiently, you are being efficiently wrong — and it’s a problem.” Specifically, McDonough talks about the joy of growth, leaving a footprint both positive environmentally and economically using his past project at Ford’s Rouge River Plant, as well as his current work developing the NASA Sustainability Base as examples of this.