Check out Bill McDonough’s post on GreenBiz.com, part of their “10 Things I’ve Learned” series.
An excerpt: “Over the last 10 years it has become profoundly clear to me, through the successes and failures that come with our inventive activity, that it is essential to have clients who are aligned with the deep nature of the undertaking of sustainability. Single-minded or prejudiced actors do not help create the territory and the projects where our sustainable intentions can thrive. We have been blessed with clients who have vision, clarity, alacrity, tenacity and the deep enjoyment inherent of doing great work that is required.”