Excerpt from Marc Stoiber's November 5 post: Innovation is a hot topic. You hear daily about its democratization, globalization and acceleration. But in the all the breathless wonder at our speed of progress, one question seldom gets asked: is every innovation good for us? This is where the concept of principled innovation comes in. I first heard the term from William McDonough, with [...]

Excerpt from gbdmagazine.com: No other name is as synonymous with the modern day sustainability movement as William McDonough. The architect, author, designer, and founding principal of William McDonough + Partners is world-renowned for his creation of cradle-to-cradle design, an economic, industrial, and social framework developed with chemist Michael Braungart that helps create systems that are both [...]

From the Natural Products Association website: The Rachel Carson Environmental Award honors individuals who have made outstanding contributions to the protection of the environment. The winner for 2013 is William McDonough, a globally recognized leader in sustainable development. Trained as an architect, McDonough's interests and influence range widely, and he works at scales from the global to [...]

The Cradle to Cradle Certified(CM) Program--a Pioneering Approach to Safe and Healthy Products Developed by an Architect and a Chemist--Integrated as Key Element of Globally Adopted Green Building Program The U.S. Green Building Council's LEED Version 4 Rating System, overwhelmingly approved last week by member voters, includes the Cradle to Cradle Certified(CM) Program, solidifying the organization's [...]

Excerpt: INHABITAT INTERVIEW: Green Architect & Cradle to Cradle Founder William McDonough INHABITAT: What inspired you to write 'Cradle to Cradle' (the book) and launch the Cradle to Cradle system? William McDonough: From an early age, I was fascinated by differing attitudes towards resources. Growing up in Japan and Hong Kong, I was given my first look at complete [...]

It's Time to Rethink Recycling: Bill McDonough and Michael Braungart are refining the ideas they set out in their seminal work, Cradle to Cradle. Here's an excerpt from Brian Dumaine's article for Fortune about The Upcycle: Beyond Sustainability--Designing for Abundance: In 2002, the renowned green architect Bill McDonough and his German business partner, Michael Braungart, [...]