News

What’s a Yerdle?

Yerdle is the brainchild of Adam Werbach, chairman of consulting and communications firm Saatchi & Saatchi S. (as well as a former 23-year-old president of the Sierra Club), and Andy Ruben, formerly the chief sustainability officer at Walmart. Our founder, William McDonough, supports the Yerdle concept, which is dedicated to helping people think about how they acquire and use things and how they can shepherd those things into additional use cycles. Here’s an excerpt about the …

Now online: William McDonough’s Studio C interview at VERGE@Greenbuild

As we’ve reported in this space previously, our founder shared the stage for a keynote panel at VERGE@Greenbuild on November 13; he spoke about the future of cities and sustainable growth trends for buildings and infrastructure with Greenbiz’s Joel Makower, Recology’s Mike SanGiacomo, and Cherokee Investment’s Tom Darden. That same day, he sat down for a Studio C interview with Greenbiz’s John Davies, and it’s now online: See the video at this link.

Stanford University Libraries acquire the archives of William McDonough; together they will create a new kind of “living archive”

Here’s an excerpt from the Stanford News, November 15: …. Now the man who has been called the leading environmental architect of our time will be donating his extensive archive and professional papers to Stanford University Libraries. Roberto Trujillo, head of the libraries’ Special Collections, hailed McDonough’s partnership with Stanford as a new kind of “living archive”: “We see the possibility to capture not just the writings and artifacts but the activities and conversations of a designer …

YES! magazine talks to William McDonough and Janine Benyus about learning from nature

Sven Eberlein authored a piece for YES! magazine, posted November 19: From Soap to Cities, Designing From Nature Could Solve Our Biggest Challenges: Can a boat be designed to clean the water? How does a spider manufacture resilient fiber? We need products that don’t harm us or the environment, and nature’s already done the research. Here’s an excerpt: Imagine this assignment, says Bill McDonough in a TED talk: Design something that makes oxygen, sequesters carbon, converts nitrogen …

William McDonough keynotes Duquesne University Business School sustainability symposium…

Here’s an excerpt from the University’s report on the November 1 event: Sustainability thought-leaders William McDonough and Andrew Winston delivered keynote speeches on the pending challenges and opportunities facing 21st-century business at the sixth-annual Sustainability Symposium at Duquesne University. Around 150 executives, academics and students gathered on campus Thursday, Nov. 1, for this year’s event, titled “100 Years of Sustainability.” The speakers, which included the seminal authors along with a panel of local business leaders, convened …

Environmental Building News on the launch of Version 3 of the Cradle to Cradle Certified program

Building.com’s Environmental Building News reports from Greenbuild. Here’s an excerpt: The long-anticipated third version of the Cradle to Cradle (C2C) green product standard will add a new certification level and make energy and water requirements more stringent—at the same time loosening ingredient disclosure requirements—for entry-level certification. Control of the standard has also been transferred to the nonprofit Cradle to Cradle Products Innovation Institute (C2CPII), which announced the changes at a November 14 press conference at Greenbuild …

Critic John King profiles William McDonough in San Francisco Chronicle

John King spent some time with our founder, at our San Francisco studio, and at the UCSF Medical Center at Mission Bay construction site (a project we designed with Stantec) during the busy Greenbuild week, and told some the story of this “green pioneer” and his architecture work in the San Francisco Chronicle on November 14. Here are some excerpts– McDonough, 61, has created the equivalent of a multiplatform brand in Earth-friendly design, forging partnerships with …

William McDonough quoted in Entrepreneur.com story about upcycling

Our founder is quoted in a recent Entrepreneur.com article: “Upcycling Becomes a Treasure Trove for Green Business Ideas: Forget recycling. Reusing materials discarded in the manufacturing process is a growing force behind a fresh new industry.” Some excerpts– If you’re not up on the green lingo, the best way to think of upcycling is that it’s like a sexier, even greener version of recycling. When something is recycled (or “downcycled”), it’s broken down into something of lesser …